BI Norwegian Business School’s Centre for Corporate Communication and

BI Centre for Green Growth 

invite student and senior leaders in corporations to discuss:

The Power Of Language To Move People & Organizations From Awareness To Advocacy

Wednesday, October 23, 2019

Registration 13:30

Program 14:00 – 19:00

Networking Reception 19:00 – 20:00

at BI Norwegian Business School, Oslo, Norway

PROGRAM THEMES

 

THE  ART OF FRAMING SUSTAINABILITY

Words matter. Words have the power to change the direction of society. However, some words when over-used or misused turn into buzzwords. Such has been the fate of the word sustainability.  

This is because the concept of sustainability is ambiguous, there are different purposes of measurement and not the least there is confusion over terminology and methods.

 

Companies today want to be sustainable and the vast majority of the Norwegian public not only expect companies to be more sustainable, but they are also willing to pay more for sustainable products.

 

However, companies struggle with sustainability: how to become more sustainable, how to measure their progress toward sustainability, and how to incorporate their sustainability efforts into their product and corporate brand building.   

 

This seminar showcases companies and organizations that are leading the way on integrating sustainability and climate action into their business strategy. It also highlights recent research from KPMG, Sustainability Hub and Luntz Global on what communication strategies are effective for gaining support for sustainability and climate change. 

 

At this event, you will learn about

What sustainability strategies work and what strategies fail 

How to avoid confusion when explaining sustainability 

Why/How using outdated language terms is hurting your business and what to do about it 

What words can turn a climate sceptic into a sustainability supporter

Peggy Brønn

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Professor, Director at BI Centre for Corporate Communication

Per Espen Stoknes

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TED Global Speaker, Director at BI Centre for Green Growth

Rector Inge Jan Henjesand

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President at BI Norwegian Business School

 

Bjørn Haugland

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CEO Skift - Business Climate Leaders

Andreas Friis

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Founder & Executive Director at Sustainability Hub Norway

Arne Frogner

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Managing Partner KPMG Norway and Former CEO

Bente Sverdrup

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Director Of Sustainability at Gjensidige

Thina Margrethe Saltvedt 

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Chief Analyst, Nordea - Sustainable Finance Norway

Tyler Barrott

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Member & Communications Consultant, American Chamber of Commerce in Norway

Anders Langset

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CEO, Winner of Shell’s Global Zero Hero Award

Einar Håndlykken

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Managing Director ODD Football

Frank Luntz

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Founder and President Luntz Global

Hans Geelmuyden

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CEO and Chair of the Board, The Geelmuyden Kiese Group

Sidsela Viken Nyebak

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VP Head of Corporate Responsibility and Sustainability, Statkraft

Inge Wallage

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Owner and Founder, The Butterfly Effect

Dennis Larsen

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Managing Partner of ReputationInc

Cathrine Torp

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Cathrine Torp, Communications Director, Norwegian Research Council 

Nicholas J. Boyd

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Student at BI BI Norwegian Business School and Co-Founder at Recycle CO2

Rebekka Hushovd

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Student at BI BI Norwegian Business School and Co-Founder at Recycle CO2

Dennis Larsen

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Managing Partner of ReputationInc

Cathrine Torp

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Communications Director, Norwegian Research Council 

Nicholas J. Boyd

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Student at BI Norwegian Business School and Co-Founder at Recycle CO2

Rebekka Hushovd

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Student at BI Norwegian Business School and Co-Founder at Recycle CO2

 

Torund Bryhn

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Managing Director, Thought Laboratories and Co-Founder of Recycle CO2

Peggy Brønn

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Professor, Director at BI Centre for Corporate Communication

Pia Martine R. Larsen

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Student at BI Norwegian Business School and Co-Founder at Recycle CO2

ORGANIZERS

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